Glossary
AI agent
Software that does a defined job on its own schedule, inside limits you set.
Alt text
A short description of an image for screen readers and search engines.
AOV
Average order value: revenue divided by the number of orders.
Autopilot
An autonomy level where small, safe edits are applied without waiting.
Break-even ROAS
The ROAS at which an ad neither makes nor loses money after product cost, shipping and returns.
Budget pacing
Checking during the month whether spend is ahead of or behind plan.
CAC
Customer acquisition cost: what you spend on marketing to win one new customer.
Connector
A link between an AI assistant or agent and a platform, with its own permissions.
Conversion rate
The share of sessions that end in an order.
Creative fatigue
When an ad has been shown so often that click-through falls and cost rises.
Credits
The unit Commerce365 uses to meter AI work.
Days of cover
How many days your stock of a product lasts at the current sales pace.
Dead stock
Products that are in stock and no longer sell.
Human in the loop
A setup where a person approves what an AI system wants to do before it happens.
MCP
Model Context Protocol: an open standard that lets AI assistants use external tools and data.
Metafield
An extra field on a Shopify product, collection or customer for data the standard fields do not hold.
Playbook
A ready-made agent with an instruction, a schedule and the tools it needs.
Return rate
The share of sold items that customers send back.
ROAS
Return on ad spend: revenue attributed to ads divided by what the ads cost.
Segment
A group of customers that share a trait, used to target emails and ads.
Winback
A campaign aimed at customers who used to buy and have stopped.
