CAC
Customer acquisition cost: what you spend on marketing to win one new customer.
What it means in practice
CAC only means something next to what a customer is worth. A high CAC is fine when customers come back often, and a low CAC is poor when they never do. Track it for new customers separately from returning ones.
In Commerce365
Ask chat for new-customer cost per channel, or schedule it in the Weekly CEO Briefing.
