Break-even ROAS
The ROAS at which an ad neither makes nor loses money after product cost, shipping and returns.
What it means in practice
You calculate it from your margin: with a 40% margin after all costs, break-even ROAS is 2.5. Below that number, more spend means more loss, however good the dashboard looks.
In Commerce365
Margin Guardian flags campaigns and products that fall below the margin you set.
